Various government and private
agencies recognized the contribution of Cherry Mobile CSR (Corporate Social
Responsibility) initiatives in social service and development work. As of
mid-2015, the company’s CSR was able to serve about 350,000 impoverished
individuals, families, and communities nationwide.
Cherry Mobile CSR was awarded
as “Best Corporate Donor” by the Department of Social Welfare and Development
Region IV in recognition of the company’s initiative in supporting the plight
of the elderly by providing in-kind donations, conducting socialization
activities, donating a phone booth, and constructing a greenhouse to sustain
the nutrition needs of the elderly.
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CSR manager Regine
Penaflor-Anacay receives the Best Donor Award for Corporate Category from DSWD
Field Office IV-A.
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The Department of Education
central office acknowledged the company’s support in advocating quality
education specifically in remote areas by providing school supplies,
constructing classrooms, and educational materials/equipment among others.
Likewise, the Philippine
Normal University (PNU) recognized the support from Cherry Mobile CSR for the
indigent students by providing scholarship grants (monthly allowance,
miscellaneous fees, and other related educational expenses) as well as civic
work exposures and leadership opportunities for its scholars.
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CSR Officer Radelie Geavican
receives the Certificate of Appreciation from Philippine Normal University
(PNU).
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ABS-CBN Lingkod Kapamilya
Foundation, Inc. also recognized the contribution of Cherry Mobile CSR in
capacitating its community leaders called the River Warriors, transforming them
from mere river protectors to competent community organizers who will initiate
positive changes in their respective communities.
Jose Reyes Memorial Medical
Center also recognized the company’s support for its indigent patients to
acquire medical assistance such as medicines, laboratory fees, and other
medical related expenses. Cherry Mobile CSR also supports indigent patients
from various hospitals, mainly, Philippine General Hospital, National
Children’s Hospital, Pasay General Hospital, Philippine Heart Center, Lung
Center of the Phillippines, Ramon Magsaysay Hospital, Tondo General Hospital,
Hospital ng Maynila, Gat Andres Hospital, Presidential Security Group Hospital,
and Philippine Children Hospital.
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CSR Officer Keren Tandico
receives the Award of Appreciation from Jose R. Reyes Memorial Medical Center
(JRRMMC) at their Foundation Week celebration.
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Cherry Mobile is deeply
honored for the above recognition and awards. But most important of all are the positive
changes that occurred in the lives of the beneficiaries which serve as motivation to
continue the good deeds that have been started.
The company’s initiative was
institutionalized by establishing its corporate foundation - MSN Foundation, Inc.,
- managed by professional social development workers in propagating its legacy
for the Filipino people.
Written by Regine Penaflor-Anacay
