Barangay Cherry
Mobile believes that genuine social development must be felt and experienced by
every Juan. As the business community grows, the Filipino masses must also
experience economic growth. To attain
this, the corporate social responsibility of Cherry Mobile initiated community
economic development project dubbed as TROPANG Cherry or TRabaho at Oportunidad para sa bawat PAmilyANG Pilipino which
started in March 2014. It continues this year, reaching more communities from
poor areas in the country.
On
the first quarter of 2015, Barangay Cherry Mobile conducted three succeeding
training on basic entrepreneurship, business tips, and soap making. A total of
170 participants (unemployed and underemployed women, out of school youth,
senior citizens, and a number of men who
desired to earn extra income) attended the training in coordination with
non-government organizations namely Golden
Hand Southwings Foundation, Inc. from Las Pinas City, SPECS Foundation, Inc.-Paranaque City Branch
and Alalay sa Kaunlaran, Inc. in Nueva Ecija.
Work
that progresses to its next level is work that is not wasted. To ensure that work
done to benefit the communities is not wasted, Barangay Cherry Mobile pours its
efforts into sustainable projects that yield long term results.
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The training aims to equip participants from all walks of
life to start their income-generating activity.
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The ingredients and materials needed for soap making.
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Training on Soap Making and Business Tips also took place in
Nueva Ecija in coordination with Alalay sa Kaunlaran Inc (ASKI). About a
hundred participants from different parts of the province traveled to Talavera,
Nueva Ecija, where the training venue was located, in order to receive this
valuable training.
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Attendees proudly showed their certificates of participation
for a group shot.
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Participants listened to a short session on basic
entrepreneurship and business tips.
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A number of men who wanted to earn
extra income also joined the training.
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Participants enjoyed the soap making hands-on activity
during the training.
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The training was made interactive by one of the trainers from Honorio
Mc Lopez Technical Institute, Inc.
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To ensure the success of the training, the participants were
preselected by the partner organizations based on agreed criteria
(i.e. unemployed/underemployed individuals that are desperately in need of extra source of
income, with high inclination in business or with existing business).
Barangay Cherry Mobile
believes that one way to truly help communities is to train and equip them with
necessary skills and knowledge to support their needs. As the saying goes, “Give
a man a fish and you feed him for day; teach a man to fish and you feed him for
a lifetime.” By imparting valuable knowledge to deserving communities which
they could apply to increase income for their households, the support that
Barangay Cherry Mobile extends becomes more practical and sustaining.
These training are just the beginning of a year-long
impartation of knowledge and practical business tips to more communities. There
is still more to accomplish toward changing the country one community at a
time. But by working with motivated partners, dealers, and volunteers, big
breakthroughs will indeed be put on the record for each community that Barangay
Cherry Mobile visits.
Written by Keren Grace Tandico
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